My wife and I are culinary rivals and teammates, simultaneously. Karen, aka Darling Octopus, loves to cook and eat, and so do I. It’s culinary reciprocity and everybody wins. However, we do part ways over some topics. One of those is dessert, specifically cupcakes. Here are our diverging opinions – essentially the pros and cons – regarding cupcakes.
Karen Says:
I have a really big sweet tooth and when I think about a dessert that I really want to eat I usually think about something like this. A really elaborate cake with lots of layers, tons of icing and some crazy flavor combination. But I don’t get the chance to eat stuff like that very often. Usually you need to order a whole cake or happen to be at a wedding to score cake like this.
Enter the cupcake. This miniature cake is much more accessible – you can get a personal size, it’s not expensive (relative to a whole cake) and you can find it all over the place.
But all cupcakes are not created equal! There are a couple of things that really make a cupcake.
1. Moist Cake – If the cake is dry just forget about. It’s not worth eating.
2. Good Cake to Icing Ratio - This is a personal preference but I like a lot of icing.
3. An Interesting Flavor Combination and/or Fillings. I don’t want a vanilla cupcake with vanilla icing. I want something interesting and if the cupcake also has a filling, all the better.
Here is an illustrated version of what I am talking about:
There are a couple of cupcake places in town that I really like, sadly they are both in Shortpump and I don’t make it there too often. Frostings is good and in the same shopping center as Trader Joe’s, which I love. My favorite cupcake shop is Two Sweet. They have a salted caramel cupcake that is really great. Sadly, I am not really into Carytown Cupcakes. I wanted to love them since they are so close to my house but I thought their cake was really dry and the flavors weren’t that interesting. Also, for the most beautiful cupcakes and to die for macarons you should check out Petites Bouchees. There is no store front but they are in Richmond and you can arrange pick up, delivery or shipping.
The one thing I don’t like about cupcakes is their super trendy-ness. I think we are in the middle of this cupcake bubble and soon it will burst and all the cupcake “boutiques” will dry up. Although I think Two Sweet makes really incredible cupcakes when you walk in they have one of each flavor for that day displayed on it’s own pedestal under a glass dome. It’s kind of ridiculous. I would much rather have an awesome bakery that makes all kinds of good things than a shop that only sells one sweet treat.
I can’t wait to see what Jason has to say about all of this. He is very particular about his sweets and cake is not very high on his list of good things!
Jason Says:
I don’t like cupcakes, and I’m really excited to take these silly snacks down a peg. However, I have to play nice in this post, as my debate counterpart is also the mother of my child, and she might have seen me wolf down some cupcakes with gusto and praising them with my mouth full. So, let me admit up front, I don’t really like cake, in general. Never have. Frosting is usually straight sugar and stale fat and it sits upon a bed of inflated flour. Yuck.
The cupcake trend takes the barely edible mediocrity of cake and churns out batches of tiny clones of stylized yuckiness with loads of fanfare, frilly bows and boxes, and now cutesy storefronts. And for what? An inch and a half of dried out cake is not fun, and it’s hardly made better by two inches of bouffant buttercream on top. The current trend in petite pastry as high art is a desperate attempt to make a children’s treat into a gourmet experience that adults will fork over big bucks for. It’s a silly charade that will hopefully go out of fashion sooner than later. The fact that Karen’s favorite cupcakes are out in Short Pump is also telling, as the place is a god forsaken hell-hole (not including Trader Joe’s, of course).
I’m glad that my wife acknowledged that the cupcake party has gotten a little out of hand. I would otherwise be somewhat interested in the Vegan Cupcakes Take Over the World cookbook, since it’s from one of my favorite cooks. But I’m trying to hold firm on the boycott (get this book instead). I will confess that we are both BIG fans of anything Veronica Perez cranks out of her kitchen (particularly her macarons). She’s undergone schooling in the pastry arts all over the world and uses that education to deliver serious flavors and textures. *
But most cupcakes are not products of Petites Bouchees. The rest of the cupcake crowd is a bunch of style over substance. All frills and eye candy in an ideal sized snack treat that’s also ideal for taking money out of your wallet. I wonder how much more money you can make on cupcakes versus a sheet cake made with the same amount of batter? I think they’re runnin’ a game on you, cupcake fans. That’s right. You been had. Hoodwinked. Bamboozled. Plus, each little portion of cake is baked in a paper cup that becomes one with your dessert. Try to eat it and the paper wrapper makes off with a whole bunch of that cake that you paid to much for to begin with. But this shouldn’t be vexing in the slightest, because cupcakes are more effusive affectation than effective confection.
At this point, I want to acknowledge the elephant in the room. Cupcakes are for girls. There I said it. I’m no fan of oppressive generalizations, but gender specific foods are just G.I. Joe and Barbie toys for adults to play with at the dinner table. Check out the “prima donna” pic up above. What guy has a conniption for a cupcake? There’s almost always pink involved in the frosting, or the box, or the silly logo on the storefront. In defense of my own manhood and to set a good example for my son, you won’t catch me eating cupcakes anytime soon. Well, at least not until Karen brings home another $12 four-pack from wherever and looks away long enough for me to sneak a bite.
*I might contradict everything I’ve said here, or at least compromised my point of view, with this “Pretty Pretty Cupcakes” post.



I give the craze a few more months at the outside. It’s a classic fad — started by one or two small, tasty purveyors in New York, tipped into a second tier of imitators, and finally exploded into a third tier of imitators in urban shopping neighborhoods and gourmet strip malls in every market. It will fade as quickly as the quality of the cake.
That said, I think cupcakes can be good when they’re well-made and uncomplicated. In fact, Laura made terrific cupcakes for the kid’s birthday and my birthday, in a range of sizes and frostings. They were great and to my thinking that’s where they belong — as a fun little adjunct to a celebration, not a $12 daily indulgence frouffed up with every little frill and a mound of bacon-flavored frosting.
OMG, I love the debate! I have to say, I’m with karen (love interesting flavors and loads of icing!). And I totally agree with her assessment of Carytown cupcakes. But Jason, you make some good points as well. They are girly (no complaints from me) and the trend does seem to be an excuse to charge a lot for something small and pretty traditional. As far as the wrapper and the cupcake becoming one…well, yes, ive experienced this, but I can get pretty aggressive with that wrapper, and I’ll take what’s mine.
We may have parted over granola, but I’m with you, Jason, when it comes to cupcakes. I do like cake, and a slice of cake is easier to eat, but cupcakes offer variety . . . I have a cupcake cookbook published in the wake of this trend and we’ve enjoyed a few of its recipes. But I got to control the icing ratio. Luckily my kids diverge on this as well, and accommodate each other, as one likes cake while the other prefers icing!
I prefer cake, Jason, sounds like you have had some bad cake experiences (traumatic birthday parties?) I think cakes with fruit layers, kept moist with syrup impregnations topped with shaved chocolates and nuts is a far cry from stale fat and sugar. I agree with the potential inedible frosting to cake ration in cupcakes and I think this is more tolerable in a cake. And lastly cakes provide a greater chance of leftovers.
How can you hate on cupcake shops? Sure, they may be a recent trend, but a lot of new things start that way. I think each should be judged on the merits of its products. Frostings is definitely my fav. I feel like every time I go in, there are new flavors to try. Plus, they have gluten free cupcakes every day. I have a son on a gluten free diet and I can tell you it’s been hard finding good dessert options for him. I heard there’s a new one opening at Libbie and Grove, anyone have any details on that?
Another infantile food for Euthenamerika.
Cake is not my favorite dessert but i love a good cupcake. Agree with Karen…Tina and Debra (very nice ladies)proprietors of Two Sweet have the best in town. Cute shop, awesome presentation and the salted caramel is deeelicious! Dryness is a problem with cupcakes and i will say that the banana with peanut butter cream cheese frosting i had from Carytown Cupcakes Tuesday was not dry – though my past experience with them had not been favorable. Yes Jason, it is a girl thing. Cupcakes are Fun. Simple as that. I believe the craze has come as a form of comfort for some hard times. And yes, the craze will run it’s course in time.
I’m not really into cupcakes except for how cute they are, and they really do make every event seem somewhat special…however, for VDay I received a few from Carytown Cupcakes and was surprised how good they both looked and tasted!
Thanks for the shout out on my macarons and cupcakes.
Very flattered! Love this debate. Would you believe that the hubby does not like cupcakes except my chocolate ones. And get this, I’ll take a warm apple tart over any cupcake, but I do love cupcakes because they can be dressed up adorably. So you do make a point that cupcakes are for girls.
The new shop near Grove and Libbie is Pearl’s Cupcake Shoppe… I have been in several times and met the owners on their first day. Since that day I have noticed that they seem to be slowing down, the one owner is very delightful and greets everyone with a smile, the other not so much. Their cakes are very good, but they need to be more consistent with the delivery if they are going to be a mainstay in Richmond, imo
I’m not really a fan of Two Sweet because I had a key lime cupcake with icing that tasted like cream cheese. Cream cheese, folks- not cream cheese icing. It was like eating a warped bagel. I wasn’t a fan. Maybe the other flavors are better though.
Frostings, on the other hand, makes a tiramisu cupcake that may be the best dessert I’ve ever tried. SO good!
Don’t discount VCTOTW. I’m a big fan of Isa’s cookbooks. I find her vegan cupcakes to be better in some ways than the omnivore kind. Not quite as heavy or sweet. Plus, she has a cupcake recipe with beer in it. If that’s not manly I don’t know what is. Vegan buttercream can never compare to the real thing, though.
Frostings is my favorite local cupcakery, but there are so many I haven’t tried. I want to check out Two Sweet (but SP, ugh) and Pearl’s.