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Posts Tagged ‘pizza’

pizza

May 7, 2010

For Pizza Novices and Experts Alike

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I wanna talk to you about Capriccio’s Pizza. Why?  Because Richmond’s pizza paradigm is on the verge of a major shift with the arrival of some new offerings.  And if we don’t recognize a good thing when we’ve got it, do we really deserve authentic artisan pizza? Without a baseline of understanding of our best pizzas, our appreciation of the new stuff will ring hollow like the hype that tends to go along with any foodie fad.*  Also, I feel like I’ve neglected to blog about Capriccio’s, and now I worry that pizza enthusiasts will overlook the place in our search for the next great pie.  The links in this post will clarify how much people love this place, and we’ll also make an example of the one or two who don’t.  So, before looking forward, let’s look back and make sense of that West Broad anomaly that is Frank Scruli’s Ristorante.

half plain cheese, the other garlic and onion

From Outta Nowhere

When I first stood in the parking lot outside TJ Maxx, alerting Twitter that I’d be checking to see if this new Capriccio’s Pizza place served slices, I had no idea that I was about to discover my favorite pizza that Greater Richmond has to offer.  I even looked skeptically at the rapid responses on Twitter saying “Capriccio’s is a 10″ and “you’re gonna love that place.”  Chill, yall. I’m just trying to pass the time while Karen ransacks some clearance sections (okay, I was there to shop too).

Fast forward a year or so.  I’ve been back to Capriccio’s maybe a dozen times, eating, observing, and figuring out which of their pizzas I like best (don’t get the white and you’re good).  However, for some reason, I didn’t ever feel compelled to write a blog entry about the place. In fact, few people have.  A search of RVAblogs.com shows only a handful of posts about Capriccio’s Pizzeria, starting with 10 year vet of NYC, Marianne Matera, crowing about it back in January 2009 (although, Googling showed me that Ploafmaster General also got it right in Dec 2008).  Searching EatingRichmond.com shows 5 posts, but some are just brief mentions.

For a while there, it seemed like Capriccio’s wasn’t getting a real foothold. (more…)

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April 26, 2009

Pizza and Pool = PARTY

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After a day of juggling parents and a baby in the hot sun, I decided to do something for myself: make pizza. Sure, other people ate it, and said various things about it. But, who cares what they think? At this point in my pizza-making journey, the process is therapeutic self-exploration; introverted, not extroverted. Especially after a long day of juggling a maniacal child, I needed to work some dough and fire up the oven to 500, despite the sweltering heat outside. Like standing by the grill, basking in the flame with a cold beer in your hand. It puts back into you, what the day took outta you.   dsc01830This one is plain cheese and scallions (a little heavy on the sauce, just as Karen likes it).  I fixed it first, to please the plain and simple pizza lover that lives in each of us. After that, it was all about me.

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The second pizza featured red sauce, turnip greens sauteed with garlic, scallions again, and Trader Joe’s brand Italian seasoned soy sausage. Both pies got hit with some grated parm. The second one got some truffle oil drizzling and crushed red pepper. The spicy greens were perfect with the soysage. If it sounds weird, blame Victory Farms CSA for putting bags of the stuff in front of me as a challenge to figure out how to incorporate them into a meal (my turnip greens and chick pea soup didn’t turn out that well).

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I brushed the edges with olive oil, but they didn’t get golden and bubbly like I wanted. In fact, I’m trying to figure out exactly how to ensure that I get a crunchy bottom to my crust every time. It seems like my thin crust pizzas get soggi-fied by too much sauce/cheese. I may have to try not to stretch them so wide. Alton Brown says he never throws a pizza wider than 12 inches. Maybe that’s the key. The bottom can get scalded while the top melds with the toppings. I dunno. There’s nothing tastier than the journey to pizza perfection.


If you can’t take the heat, get into the kitchen.

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The swings at John B. Cary are perfect for Jasper, even when he’s riding backwards. He cackles all the way out and back and kicks his feet with glee. Then, he cries all the way home in the stroller until one of us carries him. Did I mention we’re looking for a babysitter?

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When I called Karen at the mall and asked her what to do with Jasper next (he was verging on fussy), her suggestion sounded feasible: fill the kiddie pool in the back and let him cool off. Well, it took me four tries to get the water to a temperature that Jasper would tolerate (the first three times, he screamed and cried. It was pretty cold outta the hose. I kept adding big pots of hot water from the tap in the kitchen. Then boiling water from the stove. Finally, the stuff was as warm as bathwater and he got in…

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…but only after Frankie showed him that there was nothing to be afraid of. Once the little guy got comfy, he was a terror with the splashins.

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I hope everyone had at least one moment like this one during the weekend. Maybe you didn’t splash in a pool. Maybe you belted out some kareoke, or danced to some radio song while making your smoothee, or jumped up and down on the bed, dug around in the garden while listening to WRIR (my ecstatic moment). It just seems like the weekend is so hectic with things I couldn’t get done during the week, I’ve got to live it up and throw down in one way or another.

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March 1, 2009

Romancing the (Pizza) Stone

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I didn’t plan to do a fourth installment of my adventures in pizza baking until I’d found some saltillo tiles, but it’s become such a hot topic whenever I see Matt, I thought I’d use my blog to update him (and you). The problem that Matt confessed to me is getting the decorated pizza dough to slide off the pizza peel and onto the pizza stone. When it doesn’t slide off, the dough bunches up, toppings go everywhere, and the frustration is enough to drive the cook to drink. So, what’s the answer? I’ll start with a couple of my good/bad techniques and my next pizza gadget purchase (help me decide, please).

dsc01140If I don’t learn how to get more food in focus, I’ll never make it onto Tastespotting.com

On Saturday, I baked two pizzas, per Karen’s request. The first one (pictured) slid off of my rimless cookie sheet without any problem. For months, I’ve been having nightmarish problems when I’d flour my makeshift peel only to have the thin pizza dough soaking up the flour and clinging to the pan. More flour is not an acceptable answer. It cakes up on the bottom of the pizza and ruins the snap of the crust and you get flour on your tongue with each bite. I’m guessing the same thing is happening to Matt. I suggested that he switch to corn meal, as I’d read somewhere. Of course, when I did this, I grabbed polenta corn-grits, and they proved just that: gritty. The little pebbles turned to rocks on the bottom of my crust and I couldn’t really eat them. This weekend, I went with the masa harina cornmeal that I use to make tortillas. It worked well, but you could kinda taste the mexican-ness. Besides that, the unorthodox pie was awesome, decadent, satisfying.

dsc01138Brie and asparagus pizza (the brie IS the sauce).

On the second pizza, I went with a red sauce, instead of triple-cream brie and sauteed the asparagus a little to make sure it cooked through while the pizza baked. The results were not suitable to be photographed. It was carnage. A five car pile-up. It seems that the effectiveness of the corn meal made me a little cocky and I didn’t use enough. When I stuck the peel into the oven and gave it a few jerks to get the pizza to release and slide onto the scalding hot pizza stone… well, things went wrong. It’s hard to talk bout it, actually. My mind may have blocked out some of the details due to the trauma. I’ll have psychic scars where that pizza memory should have been. It wasn’t the first time it’s happened though. Common to these minor catastrophes are; cursing and clattering of pans, the sizzle of wet ingredients (instead of dough) hitting a 500 degree rock, steam escaping from the oven (and my ears), grunts and guffaws of frustration, and a miserable pizza-mess eating experience. What do you expect when your food-baby is torn apart before your very eyes?

dsc01142When I make six pizza dough balls, every meal somehow must become a pizza (the little pools are olive oil drizzled at the end).

One of my difficulties comes from the olive oil. I paint the outer ridge of the dough with oil to get it to bubble and crunch and turn golden brown. Sometimes the oil gets under the dough and ruins the dry sliding surface of the peel. Another problem is time. The longer the pizza sits on the peel, the more flour/cornmeal it soaks up and then the dough and peel become one. Being a perfectionist stress-case in the kitchen, I’m painfully slow about piling on my ingredients, and rushing just raises my blood pressure. Which brings me to another point. The more ingredients I put on, the heavier the pizza is, and then it’s sure to stick. Luckily, I usually make thin and simple pizzas, so they’re light. But, thin pizzas mean that the dough is stretched, exposing more of the wetter interior of the dough and thus needing more flour.

Does this sound like a cluster-f*ck? I mean, especially when you consider my tireless pursuit of pizza perfection? It’s no wonder my muse is committing sapuku on the way to the alter. Well, there is no beast that can’t be tamed. Since I’ve already caved in and resolved to cook on a Bed Bath and Beyond pizza stone, now it’s time to go ahead and buy a real pizza peel. Amazon has led me to one by Epicurean that is about as sexy as a peel can be. It’s made from recycled wood products, dishwasher safe, virtually non-stick (or so they say), and impervious to knives and pizza cutters. I covet this item, but rue it’s price. The other contender is the Super Peel. How it works is kinda mysterious (see the videos on the site), but they sure know how to talk shop. Among other attributes, the Super Peel promises, “Less Physical Effort and Emotional Stress.” Finally, a pizza peel that understands me. Here’s a site that takes on the debate between the two products. Between ebay and Amazon, the two are identically priced (including shipping).

Do any of you want to weigh in on this? If you’ve got something other than one of these two (in other words, an inferior product) your suggestions may be greeted with skepticism. Otherwise, all suggestions are welcome.

food, pizza

January 22, 2009

Pizza from the Home (Depot) Hearth, the Turd Installment

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When we left this pizza making story, I had caved in and bought a cheap pizza stone, frustrated by several attempts to turn hardware store products into a suitable baking surface. The problem seemed to be chemical treatments on the tiles, or ingredients in the composite ceramic materials that ended up producing smoke and/or a foul odor in the house. With this total sellout seasoned and sitting in my oven, I was ready to start making pizza for real. Operation, breakfast pizzas. Game on.


Before going to bed, I whipped up some dough using this revelatory recipe that’s oh so simple (and guess who wrote it? – my pizza book guy, Peter Reinhardt). Wait, you’re not making your own dough? Why not? Do you prefer to pick yours up from the local pizzeria like I did from Mary Angela’s last week? That’s fine too. For the rest of you, let’s talk for a minute. You get a pizza stone, because you want good pizza crust. The snap, the char, the contrast between the chewy inside and the crusty outside. It’s all gotta be there and the only way to bring that about is a hot rock and some fresh yeasty dough. No holes in the aluminum baking pan will suffice. That only keeps the pie from stewing in its own sweat – no scalding occurs. The stone even makes your store bought DiGiorno taste not like delivery, but closer to a real pizzeria. Oh yeah. Dough. If you have a stand mixer, it only takes a minute and there’s no mess. Make that recipe linked above and consider buying this book (wait! complete text here)

Back to baking. I divided my dough into six balls, bagged them up, and left them in the fridge overnight. The next morning, I baked two pies with whole eggs on top (one red and one white). That’s them baking away. Now, before dropping the pies on the stone, I had to preheat the oven with the stone in it. Most people just let their pizza stones live in the oven, by the way. And ideally, preheating should go as high as 800 degrees. My Hotpoint oven only goes to 500 and I don’t think I even went that high. Anyhow, before you know it, I’ve got the exhaust fan going on high and both front and back doors open with Karen complaining that it’s too cold for that sh*t. Why? Because smoke and that familiar awful smell starts filling the house.


The pizzas, again, came out great. I over cooked the eggs. The red sauced pizza was so much better than the white (probably the cheddar that snuck onto the white one to please Karen’s cheese cravings – still out of pizza cheese). But I couldn’t enjoy the results. Another pizza stone experiment literally up in smoke. Grrrr. That crust should be transporting me to Naples right now! (it really was good) Why would this be happening again? Do you know what a confounding variable is? In this case, it’s a common factor among experiments that prevents the outcome that I want. What’s common among my experiments? The oven. I refuse to accept that something is wrong with my oven, because this never happens unless I put a piece of tile in there. What else? The oil. I read that you’re supposed to season the tile with grease or oil. Doh! That’s it. I used olive oil, which has a low smoke point. No need to take the pizza stone to the supercan this time. The oil will cook off through repeated use. (wheels still turning, right? hold that thought)

In the next day or two I used up three more dough balls and gave one to a neighbor. There was an lentil and kale dish inspired by my visit to Ruchee Express (and the fact that we’re introducing both ingredients to Jasper – he does NOT like them… yet). So, I made a poor excuse for naan bread that was really just garlic schmeared flat bread (still tasty). And then I rolled out the remaining dough ball really thin – while worrying that I’d let the dough hang out in the fridge too long. Whatever, let’s make another white pizza.


I dunno, yall. Does this look edible? By this point in the pizza stone charade, the house stopped stinkin up. The smell was faint, if detectable at all. Still lacking any pizza cheese and now out of red sauce, I took some cottage cheese (strange substitution for ricotta) and whipped it with crushed garlic and olive oil using an immersion blender. On top of that, I put some paper thin zucchini slices (using this) that were sauteed in olive oil. When it came out of the oven, I covered it in a light snowstorm of parmigiano reggiano and a drizzling of olive oil. Damn, that sounds pretentious. Sauteed zucchini is a pretty good vegetarian pepperoni, in my opinion. My favorite squash by a mile, cuz it caramelizes so well.

Look, I really needed to end on a high note. Ya know, hit one out of the park, just for my own sense of self-worth. Cracker crust is a favorite in my house. I’ve even got fond memories of Pizza Hut’s thin and crispy pies from my childhood. To paraphrase Peter Reinhardt, your paradigm of pizza perfection is contextual; it’s based on what you grew up loving. So, I’m a sucker for a little snap in each bite, and a pizza stone is my ticket to my personal pizza heaven and eating-activated memories.

So, that brings me to the elephant in the room. What about those other tiles that didn’t make the cut? Was it the chemical composition of the tile or the olive oil? Ah, the confounding variable. But wait, what’s this? Jes, in the Fan, left a comment saying that saltillo tiles are the way to go according to Alton Brown of the Food Network. That links takes you to a place where the minimum order is 900 sq feet (for an over bigger than the first floor of my house). Looks like the hunt is back on. Where in Richmond can one get “raw” (unsealed) saltillo tiles? And are they safe?

I guess this is to be continued after all. In the meantime, I’m going to keep experimenting with crusts and toppings and gadgets when I make pizza. I am starting to think I need one of these to scoop up my pizza, instead of using my flat cookie sheet. The Epicurean model is great and their stuff is so overpriced and unpopular that I often find their cutting boards at Marshalls. Maybe their pizza peel will show up soon. Before that happens, I’ll bet we’ll see these pizza scissors in the clearance bin any day now. Ah, so many useless things to collect.

Back to Reinhart one last time. In his pizza hunting travels, he found several of what he would call “perfect pizzas.” Among all of them, and even those that fell short of perfection, there is a pizzaiolo tending to every detail and taking pride in his or her work, even when the results are unpredictable. Few restaurants have this going for them. But, your kitchen does! That’s you. Making good pizza seems so simple, but the devil is in the details. From my experience thus far, it’s a painful frustrating process (ask Karen about my kitchen nervous breakdowns), but the satisfaction of producing even a mediocre homemade pie is pretty terrific. At this point, I’m wondering how many times per week Karen will let me make pizzas. I can always use the “Jasper needs more pizza crust teething biscuits” excuse.

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January 17, 2009

Pizza from the Home (Depot) Hearth, Part. Deux/Dough/Doh!

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I have a confession to make. Since publishing the results of my “Home Depot” pizza story, I’ve had to go back to the drawing board. As you may recall, the whole point was to circumvent the trap of gourmet store’s overpriced pizza stones and find a cheap alternative that would do just as well. I’ve kept you in the dark about the past two months of drama. I’ve had to go back to the drawing board three times, reached some humbling conclusions, made some great pizzas, and now find myself totally unsure of anything I’ve allegedly learned. I guess I should probably bring you up to speed.

Red onion and sausage (GimmeLean brand fake stuff – delicious)
on the Home Depot red brick slab

At first, it seemed like I’d done my homework, cuz the pizza came out fine using a tile from Lowes as my pizza stone. Sure, there was a slight stuffiness in my house from running the oven with a big rock in it, but I figured that would dissipate with time – maybe part of the seasoning/curing process. Karen kept any critical comments to herself, cuz she didn’t want to rain on my parade. A couple days later, I was using the leftover dough to make calzones. They came out awesome (but the pictures didn’t, so you never heard about’em). Loaded with veggies and 3-4 kinds of fake meat, and weighing at least a couple pounds each, they’d have brought in big bucks on the Grace Street corridor.

However, this time around, I noticed a crack formed in my tile (makeshift pizza stone). Also, Karen and I both couldn’t ignore the chemical smell in the air. So, the stone went out to the alley and into the supercan and I set out on another hunt. This time, I went to an actual Home Depot instead of a Lowes and brought home a virtually identical stone. Having selected it using the same Flintstonian process of elimination (it didn’t look glazed), I may have actually picked the same brand, make, model (but it said, “natural” on it! probably referred to the color. doh!)

The next experiment was like an instant replay: Beautiful pizza, terrible smell, and a trip to the supercan. After looking online and seeing that others had sought out smaller “quarry” tiles (mine were 18″x18) at local tile specialty stores, I poked my head into Best Tile on Broad Street. When I asked for an unglazed and untreated tile, they acted like I was crazy. When I told them I wanted to cook with it, they acted like I was from Mars. Moving right along then. About the smaller tiles, I asked Sketchy, a local blogging baker, about this and he said Home Depot had them. When I asked if they slide around in his oven during use, he said that he always puts parchment paper down, and that makes everything easier (mental note).

Same pizza, out of the oven, with especially bad lighting
(it’s light on cheese, cuz we ran out and I refused to add cheddar – but you can really get into the crust if it’s not over-cheesed).

Back at Home Depot, I actually got up the courage to inquire with the staff. “Quarry tiles? Never heard of’em” They didn’t think they had anything that would work. (next time don’t mention the cooking/pizza part). Then on my way out, I noticed 16×16 red brick walkway stones. They were 2″ thick and weighed 39lbs each. Hey, brick ovens are supposed to make great pizza, right? For $3.99, why not? I even stopped by Mary Angela’s and picked up a large dough ball for $2.50, saving myself some work.

Back at the house, it was deja vu all over again. Only this time, I got a headache from the fumes and I’m pretty sure Karen had had enough of my subjecting the baby to this questionable air quality (although we were both crazy about the chewy crust on the pizza (thanks Mary Angelas). With a little effort, the red brick was heaved out the door. At this point, Karen points out the obvious, “How much have you spent so far? Couldn’t you have just bought a pizza stone for that?” I’d spent almost $20, and yes, that’s how much they cost at Bed Bath and Beyond, but those models are crap and they’ll crack over time (according to the discussion forums). I wanted something equivalent to the high end pizza stones and I wanted to pay pennies on the dollar. Plus, I’m doing this for yall! My loss is your gain (if I actually find a suitable alternative).

Peeking at the crust told me that it was gonna be chewy. I was going for crispy, so I put half of it back in and got that distinct twice cooked sensation you get with pizza sold by the slice – but it did crunch.

My next stop took me to Southern States. I was looking for a huge piece of terra cotta. Someone online said they’d just flipped a 16″ base over and used the flat bottom of it. Well, they had one that size, but it had a ridge on the outside and some other grooves that would have gotten in the way. Plus, it was $14.99.

Gang, you’re gonna be so disappointed in me. You know where I went next? Bed Bath and Beyond. Dammit, I just wanna make good (and safe to eat) pizza at this point. To heck with an industrial strength stone. To heck with the irresistible bargain hunt fueled by self-righteous principles and a touch of OCD. I read right up to the recipes section of this amazing book about the search for the perfect pizza. Reinhart’s search is over and mine won’t begin until I have a rock in my oven to burn the bottom of my pizza. So, I cheated. But, I’m not satisfied yet and I haven’t given up. There must be a way to hearth your home oven from hardware store products. If you stay tuned for the third installment, you’ll find me further confounded, but still hot on the trail of this mystery. You’ll also find recipes for Napolitana pizza dough and… some really fantastic breakfast pizzas. See you on the flip side.

This is the box for the 15×14 stone, by Oneida from Bed Bath and Bleccchttt! (it’s really an awful store). On Amazon, it’s basically this one or this one (one of them will be cheaper and offers free shipping).

cold pizza, food

November 25, 2008

Pizza from the Home (Depot) Hearth

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Karen asked me what I wanted for Christmas and I said, “a pizza stone.” Then, I thought about it and surfed the net and changed my request to “a rectangular pizza stone.” After scoping out the models on Amazon, with their varying sizes, I said, “a 16 x16 pizza stone, cuz ya know, I like big pizzas.” Each time I updated Karen I worried that she’d already bought my present. She hadn’t.


A little more surfing and I discovered that any hardware store would have ceramic tiles of all sizes (virtually the same as the product sold as a pizza stone). All I had to do was find an unglazed and untreated one in the size I wanted and bring it home for cheap. I called Karen one more time and asked her to hold off while I looked into this option. The retail pizza stones run from $20-50 (not including the $70 All-Clad model). At Lowe’s, the tile isle was comparatively cheap and the options were dizzying. I didn’t bother the staff with my confusing request (“You wanna do what with a floor tile?!?!”). Luckily, they had a natural stone tile or two (or several dozen, actually). I chose a 18 x 18 square to bring home in the hopes that it would fit into my cheap-ass Hot Point gas oven. Instant brick oven effect!


For me, the biggest catalyst in my decision to create a hearth for baking was the crust at Tarrantino’s Pizza. The bottom of the crust is divinely crisped (same effect at 8 1/2 – and neither of them have brick ovens!). I want that. My pizzas suck in the crust department, even when I do them right on the rack (okay, if I grill the crust, then they’re good). The solution is a piping hot rock to slide my pizza onto. It will absorb the moisture and sear the dough, to make it crisp and chewy. In the picture above, I achieved the crispy bottom crust effect and it was just the first time using the “pizza stone.” Definitely a good sign.


Anywho, there’s another story to be told about how I have a lot of work to do on my pizza dough technique (the yeast didn’t activate much and I over kneaded the dough). But, I’m too excited to share the news about my new pizza stone for under $10 and the beginning of my new pizza making journey. Two more dough balls in the fridge. Any suggestion on how I should top them?

food, tarrant's, tarrantino's, white pizza

May 20, 2008

White Pizza vs. Red @ Tarrantino’s

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After Broad Appetit, we were still fantasizing about the food we didn’t get around to trying, particularly the pizza slices from Tarrantino’s. You’d think we were on withdrawal from a good NY slice (cuz, we are). As soon as I got home from work, I volunteered to pick up a pie so we could spend the evening chilling out with dinner on the couch.

A brief glance at the paper menu we picked up on Sunday had us torn: White or red? Hmmmm… Why not both? Although I love to economize (and order in bulk: the largest possible cheese pizza and eat the rest for breakfast and lunch), being fickle means we pay more for variety. Nonetheless, we got complete satisfaction; and maybe a little gluttony. (Tarrant’s phone number: 225-0035, location 1 W. Broad St. at Foushee)

Karen’s plate.

First off, I’ll spare you a description of the pizzeria, cuz I touched on it in my previous post and another blogger beat me to the punch (although I had this piece conceived, photographed, and partially written before Brie hit “submit”). The two pizzas in their little boxes filled my car with the most amazing smell. I almost crashed from the intoxicating aroma. If I’d been breathalyzed for pizzaholicness, I’d have blown a 2.3 from the contact high alone. The white variety is the “bianca” by the way.

My plate, with my favorite beer and my only Penzey’s purchase:
a shaker for crushed red pepper.

These red and a white pizzas are essentially the same. Bread topped with cheese and the difference being a layer of X in between. In this case it was a non-stingy portion of tangy marinara on the red and a garlic ricotta combo mingling together on the white. We were really glad that we ordered both varieties, because that one layer makes these two experiences very different. The red sauce will bring you back, without a doubt. And that white delivers a garlickiness that will make you swoon. As you can see, I put the hot peppers on half of my slices, and left the others as the control group. The results were predictable: I like spicy food.

So, let’s talk about the commonalities: crust and cheese.

By ordering small pies, I screwed myself. You can’t expect thin and crispy crust if you don’t order a size that’s big enough to get stretched out. So, both were slightly doughy, but not doughy like pizza from a place that shouldn’t be serving pizza (most everywhere in the Fan), but doughy like small pizzas tend to be. Regardless, the bottom was scalded in just the right way and the rim was perfectly chewy. Baking soda and yeast were evident in each bite. I’d say that a New Yorker would think twice before complaining about this crust (and then boast about home anyways, cuz that’s how they defend against Richmond’s charm). The cheese was stringy on the red and firm on the white; in both cases above par, but not as notable as the other elements (no biggie, here).

All in all, my hunch is that the best way to enjoy Tarrantino’s is to dine in with enough people to split a large pie (although carry-out is ready in 15 minutes). That way, you’ll get the true crust experience, piping hot, and you can enjoy the classically rigid pizzeria booth with parm and pepper shakers at the ready. However, before ordering, ask if they sell pizza by the slice. They don’t, yet. But, it’s only a matter of time as passers by will be drawn in by the heavenly garlic smell. That is, if Richmond can muster enough downtown activity to warrant having pizzas pre-made and ready. Time will tell.


After overeating…


cold pizza, food, piccola italy, piccola's, pizza

December 14, 2007

My Fight with Piccola’s Owner

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After years of eating Piccola’s pizza, tonight, the owner told me not to order from him any more. It all started at 6:08pm when I ordered my usual eggplant parmesan pizza. For a medium, the price was $15.27 before tip. The guy on the phone said it would be 25 minutes. Of course, I should know better. (if this piece seems too long, hang in there for the action-packed epilogue)

Piccola’s is notoriously slow. You can go in and ask for a slice of cheese pizza and wait 10-15 minutes after paying. During that time, you’ll pace back and forth, thinking of people to call on your cell phone and you’ll probably wonder why they don’t shove your simple single slice into the oven before assembling the other guy’s six topping extra large pie. No, silly. Instead, they’ll just put the ticket for your order in line behind all the others. And eventually, your blood will probably boil at a temperature rivaling that oven behind the counter that still doesn’t have your slice of pizza in it.

Now, I know that I’m a fussy customer. It’s me who is obsessive about knit-picky details that other’s pay little mind about. And I often don’t know when to let well enough alone. Nonetheless, there are some standard practices and common decency that I hope will endure at the places I like to eat. Although I really prefer to write foodie raves, tonight’s experience amounts to a complaint that must be heard by someone, because, well, I’ve already gone through the proper channels.

When my pizza hadn’t come by 7pm, I started waiting on the porch. Eventually, I went inside and picked up the phone to see if it was coming at all. The phone said I had called Piccola’s at 6:08 and it was 7:08 when I called them to check on my order. The young lady who answered didn’t know about the status of the pizza and put me on hold. Eventually, a brusk sounding deep voice appeared on the line. He checked my address against the order and said the pizza was on its way. Then, before hanging up, he said, “It’s been 50 minutes.” Excuse me? “You said it’s been over an hour, but it’s only been 50 minutes.” Um… Okay. After hanging up I went back to the porch and wondered if there was any way that he could be right and me wrong or if it mattered either way. I concluded that it didn’t matter. That pizza just better not be cold.

About 5 minutes later, a delivery guy in a VCU sweatshirt brought the pizza and I tipped $2, figuring that there’s no sense in punishing the messenger. Carrying the box into the kitchen, I could feel that the bottom was not the temperature that usually indicates a piping hot pie awaits inside. Regardless, my wife and I were feeling ravenous, so I plated a couple slices and asked Karen if she wanted me to heat hers up. We both took bites. Yup. Too cold.

I put half the pie in the oven and wondered if I should complain. I played it all out briefly in my mind and then convinced myself that I would be doing Piccola’s a disservice if I didn’t bring the cold pizza to their attention (seriously though, silence is complicity) . Stifling any hint of attitude or self-righteousness, I informed the young lady who picked up the phone at Piccola’s that my pizza arrived cold. She apologized and said they’re breaking in a new delivery guy.

“Well, I tipped him anyways. That brought the bill to $17.27 for a medium pizza and it’s cold.”

“Sorry.” She clearly hadn’t been given any pointers in customer service .

“That’s it? No coupons or refunds or anything?”

“I can’t do anything. Do you want to speak to the owner?”

“He was kinda rude last time. You don’t have a process for correcting mistakes?”

“I dunno and I can’t tell him that because he’s my boss.”

“Okay, I’ll talk to him.”

While I’m on hold I pictured the boxed pizzas and bagged subs that Piccola’s piles up on top of their oven while they put other aspects of their service ahead of bringing you your food. I’ve stood at their counter countless times watching my slice of cheese pizza languishing in a brown paper bag on top of that oven – the staff too busy taking orders and making pizzas to hand it to me. Like today, I would contemplate asking if my pizza was ready (knowing it was) or just waiting for someone to decide it was time to call out my number. Tonight, I’m willing to bet that my pizza sat in that pile until the delivery guy had four orders ready to be delivered. Then, he brought mine last. Just an educated guess.

The owner picked up.

“Hey, I called to check on my pizza a few minutes ago.”

“Yeah, eggplant parmesan pizza. You said it was over an hour, but it was only 50 minutes.”

“Well, the pizza was cold when it got here and I thought that I should tell somebody.”

“If you want a refund, then I’ll come to your house and take the pizza back. Is that what you want?”

“No, I just wanted someone there to know that there was a problem with my order because I got a cold pizza and it took an hour.”

“That’s not possible. We deliver them in a bag that keeps them hot.” He’s clearly getting louder and angrier.

“I know. But it was cold and now I’m putting it into the…”

“It’s not possible that the pizza is cold.”

“Are you serious? I think I know a cold pizza when… look it’s right here in front of me.”

“The pizza is not cold. You are wrong.”

Uhhhhh… what happened to the customer is always right?”

“The customer is not always right, because I know how to run my business.”

“Well, your business brought me a cold pizza. Now, you had no problem taking my money and now you should be able to accept some feedback.”

“I don’t have to listen to you and I would appreciate it if you didn’t order from us any more.”

I sigh and shake my head. “Naw. Fuck you, man.” And I hung up – instantly regretting the F-bomb.

Deep breath.

That’s the story – warts and all. I didn’t hide anything from you (probably should’ve), nor am I proud of every moment that transpired. I’m sure some of you will take issue with my approach to this situation, while others will wonder how Piccola’s stays in business (answer: best pizza in town). You might see two bulls in a field, squaring off over a little thing they both claim for their own: an arrogant ownership of food rights and wrongs. I just see a story that should be told. NY style pizza with NY style ‘tude. Stop the presses. Good pizza, bad service. Not exactly breaking news.

Karen comes in the kitchen and gives me a big hug (being careful of her protruding 5 month baby bump. “That sucks, Jase. You were right though.” Thanks, babe.

An hour later, Karen and I have eaten half of the pizza (although the bad taste in my mouth from dealing with the owner really ruined it along with the effects of reheating) and we’re on the couch watching a movie. There’s a light knock at the door. Is it the owner, coming to pay me back for my four letter word? Oh shit, I’m in my socks. You can’t fight in socks. I’ll slip. It’s gotta be either bare feet or shoes. Should I put on shoes? Should I take off my socks? Oh wait! I’m a pacifist. I’ve never fought anyone in my life. Besides, he won’t try anything on my property. I can do anything to him I want, if he’s in my house. Where’s my baseball bat? Hey, pacifist! Chill out!

I open the door. It’s the delivery guy. The owner sent him back to my house to pick up the pizza in exchange for a refund. This guy clearly felt awkward returning an hour later and asking me for a pizza. He quickly clarified that he was just the messenger in this dispute. I told him that we didn’t have a whole pizza left, only half of it and that we had heated it up in the oven. “Do you want that?” He didn’t. I told him I was sorry that I had caused him to come back to my house for no reason. Then I explained, “Look, I called and tried to tell the owner that the pizza was cold and he was a total jerk about it. I hope he treats his employees better than he does his customers.” The guy just shrugged and said that this was his first day as a pizza delivery guy and went back to his car. (lesson #1: deliver hot pizzas.)

Before restarting the movie, Karen expressed her disbelief. “What, do they think we’re just gonna stare at the pizza for an hour?” I dunno, babe. Then I asked her, “Umm, who’s ego is fueling this dispute right now?”

“Well, he seems to want to have the last word.”

“Yeah. So do I, babe.”

So do I.